Lipford Brand Expands: Danny News September 2008. Online version of recent postal newsletter.

Radio Show Now Part of Danny Lipford Brand

Danny's home advice can now be heard on the radio! The syndicated show Homefront and its website homefront.com have recently become a part of the Danny Lipford brand. It's a return to his roots for Danny, whose media career began as a teenage DJ for a local radio station.

During the two-hour weekly show, Danny dispenses advice to homeowners, shares his stories from the world of remodeling, and interviews guests and experts in the industry. In fact, you never know who will drop by to share the microphone, a laugh or two, and some home insights as well.

Homefront was founded by the late Don Zeman who hosted the show for 13 years.

Danny Helps Rachael Resolve Thermostat Wars

The popular daytime television show Rachael Ray relied on Danny's home expertise to help a New Jersey family resolve their constant battles over their home thermostat on February 19th.

In a segment called “Thermostat Wars” Danny traveled to the home to provide options for making all members of the family more comfortable. Then he joined Rachael in the studio to discuss solutions which included temperature zoning systems, heated cushions and a ceiling fan with a heating unit.

Hosted by the well-known chef, author, and celebrity, Rachael Ray is among the top-ranked daytime television shows. Last season, the show won the 2008 Daytime Emmy® award for Outstanding Talk Show.

Plans Underway for 12th season

Few TV shows can claim 10 years or more on the air. Today's Homeowner with Danny Lipford® can claim 12 seasons when the show premieres in the fall.

Over the years, Today's Homeowner has covered popular remodeling projects, useful tips and the latest trends. The show has kept content fresh by adding topical features like “Thinking Green,” which touches on the red-hot topic of green living.

This coming season will follow the renovation of baseball slugger Hank Aaron's childhood home and the hottest new products at the International Builders' Show. Also on tap is a special episode, “The Better Homes and Gardens Home Improvement Challenge.”

You'll hear more of what's in store for Season 12 in the next few months.

Online Reach Expands

Hundreds of Danny's short form videos will be distributed to some of the biggest content websites in the country by 5min.com. This will allow these popular videos to be viewed by millions of visitors to the various sites.

The Danny Lipford brand has also entered into similar agreements with youtube.com and howcast.com to load sponsor-related videos on these distribution platforms resulting in vast exposure for advertising partners.

Danny's home improvement articles, slideshows and videos are now featured on the companion website of Better Homes and Gardens magazine, bhg.com, and in their email newsletters. In “House Wise with Danny Lipford” Danny answers visitors' questions and covers a variety of home topics.

The website is an extension of Danny's relationship with the Better Homes and Gardens brand, where he is a contributing editor to the magazine.

The Weather Channel Renews “Project of the Week”

Danny has recently renewed with The Weather Channel to continue his Saturday morning segment, “The Home Depot Project of The Week,” where he tackles popular weekend projects for homeowners.

This is his 10th year as home expert for the network where he is also seen throughout the week offering advice on a variety of home issues. Naturally, Danny also covers weather-related home topics including dealing with hurricanes, drought, snowstorms and floods.

Danny and the Crew Head to Atlanta for K/BIS

Danny will head to Atlanta for the national Kitchen/Bath Industry Show & Conference on May 1-3 to check out the hottest new products for kitchens and baths. While there, the crew will shoot a segment for Today's Homeowner that will air this summer.

“Kitchens and baths are among the most popular remodeling projects and this show is just full of great ideas and products for homeowners,” says Danny.

Danny will also be broadcasting his new radio show Homefront live from the floor of KBIS and interviewing special guests and kitchen and bath experts.

Production Company Formed

Due to an increasing demand for our video production services, a separate division, 3 Echoes Productions, has been formed. The company provides services that include television commercials; product, sales and training DVDs; and online videos.

In the past, the company has produced packages for “Forecast Earth,” The Weather Channel, and television stations across the country. Phantom Screens, Broan-NuTone, and Kwikset have also utilized 3 Echoes services. Plus, they have nearly 300 half-hour episodes of Today's Homeowner to their credit.

3 Echoes facilities include a 4000 square foot sound stage as well as a 900 square foot studio. The team is headed by Scott Gardner, who has over 20 years directorial experience and a Daytime Emmy nomination. For more information on 3 Echoes, visit 3echoesproductions.com.

Website Responds to Growing DIY Audience

Danny's website, dannylipford.com, attracts thousands of visitors every day, looking for advice on a variety of home projects. The site's hundreds of articles and videos are updated regularly, and for all the gardening enthusiasts, we've created a special lawn and garden section called “Around the Yard.”

Today's Homeowner Snags International Distribution Deal

Today's Homeowner has signed an international distribution agreement with Behr Entertainment Ltd. to represent the show in the international marketplace. Behr Entertainment introduced the inventory of past shows at the recent MIPTV Conference in Cannes, France, and received an enthusiastic response. An announcement on the placement of the show in various countries will be coming in the months ahead.

Danny on The Early Show

On March 2nd, Danny joined Harry Smith to discuss ways to save money on monthly utility bills in their “Save a Bundle at Home” series. Danny was back on The Early Show on March 27th to discuss the controversial issue of imported drywall from China.

Recent Appearances

  • Since November, Danny has been a contributing editor to Better Homes and Gardens magazine. He writes columns on do-it-yourself chores and seasonal projects and answers readers' questions on a variety of topics.
  • Danny appeared on KVVU in Las Vegas on January 21st with tips to improve curb appeal.
  • WSAV in Savannah welcomed Danny on their morning show on March 13th.
  • “Spring Fix-Up” was the subject of Danny's appearance for Houston's KHOU “Great Day Houston” show on March 16th.

More Stations Sign Up with Today's Homeowner

Today's Homeowner with Danny Lipford® is in its 11th season on more than 220 stations nationwide. The Emmy-nominated television show covers popular home improvement projects, the latest trends, and simple DIY projects. The following new stations have joined us since September:

  • Austin - KEYE
  • Corpus Christi – KRIS/KDF
  • Las Vegas - KVVU
  • Atlantic City - WMGM
  • Cleveland - WBNX
  • San Francisco - KTVU
  • Evansville - WTVW
  • Ft. Smith - KFSM

For information on where to view the show in your area, visit dannylipford.com.

Today's Homeowner's ensemble of experts are Joe Truini, Jodi Marks, Danny Lipford and Allen Lyle

For more information on Danny, contact Meredith Portman
at 1-800-946-4420 or email meredith@dannylipford.com